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DGP: Developing effective content for the web

31 January, 9:00 am - 4:30 pm

Create fresh, unique and interesting content for your website that engages and inspires.  Content is King, in all forms, from the visuals you present to the words that represent your business.  Everything matters from a marketing point of view.

Discover how to create content that achieves your business objectives, whether that’s brand promotion or explicit sales.  With the help of Digital Growth Programme Consultants, you’ll gain knowledge of how different kinds of content are best implemented.  The workshop will consider a broad range of platforms, how to write for a specific purpose and the software available.

Topics covered

  • Web content that ‘works’ – Understand what appeals to your audience and how to get visitors to sign-up or buy from you.
  • Graphic design and page structuring – Learn about software you can use to construct attractive visuals.  And ensure that these resonate with your target audience, re-enforcing brand identity.
  • Create effective content – Discover new tools to help create engaging and effective content.  This will  keep your visitors interested and elicits the required audience response.
  • Making the most of technology – Get right information to improve your web content effectiveness.  This will ensure you get your message out there loud and clear.
  • Creating effective landing pages – Learn about these powerful online marketing tools.  And how you can use them to advantage your business.
  • Make the most of your audio, visual and social media opportunities – Creating effective web content is more than your website.  Find  We’ll help you to get the most out of the many free resources that are available for effective online marketing purposes.

As a result of attending this workshop, delegates will gain valuable insight into developing effective web content.  Of course, this will benefit their business goals.  You will leave this workshop with a greater knowledge of what works on the web and how to structure your content to gain the most from your online presence.

Further information and registration

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once.  If you have not found the time yet, register now.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.  Furthermore only one delegate per organisation can be accommodated on this workshop.  Since this is a FREE workshop, interest is bound to be high.  So don’t delay, book your place today.

For further information, please contact Rubina Blackwell, Derbyshire’s Events and Engagement Officer on 0333 320 0333 – 2115.




Old Hall Hotel
The Square
Buxton, Derbyshire SK17 6BD United Kingdom
+ Google Map
01298 22841


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