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DGP: Online marketing for local business

12 October, 9:00 am - 4:30 pm

Learn how to establish your business locally on the web and engage more people from your local customer base.  Whether you’re an SME or a larger organisation, there’s always opportunities available to you locally.  Reach and engage more people from your local customer base.  And gain a better understanding of how to market to them effectively.  This FREE day of training is conveniently located at Nottingham Conferences, supported by expert consultants from the Digital Growth Programme.

Workshop programme

The day will cover the following key topics:

  • The importance of mobile – A mobile-friendly website is a vital asset to any business, especially on a local scale.  Make your website more accessible to local mobile users wanting to find you and make the most of your services.
  • Optimising to go local – Discover how you can make the most of Google+ Local (including places/Maps).  This will help you establish a better ranking in local online searches.
  • Social media on a local scale – Gain insider knowledge on how to optimise location-based pay-per-click advertising.  As well as social media advertising for local businesses on platforms including Facebook, Twitter, Google+ and Pinterest.  Get people actively talking and engaging with you.
  • How to make a coup from coupons – We’ll show you how to market your business to locally based customers and effectively promote offers using coupon sites.
  • Email lists that work – Increased awareness from regular communication with your customer base can help drive sales.  Learn how to grow and manage an effective mailing list that will serve as a valuable asset to your business.

What will you gain?

As a result of attending, delegates will have a greater understanding of what online marketing options are available.  Not only that, they will also understand how to make the most of these to ensure their businesses thrive among the local online community.  In addition, they will gain a greater understanding of how those options function, the potential costs what will work best for them.

Further information and registration

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once.  If you have not registered yet, why not register here?

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.  In addition, we can only accommodate one delegate per organisation on this workshop.



12 October
9:00 am - 4:30 pm




Nottingham Conferences
The University of Nottingham, Beeston Lane
Nottingham, Nottinghamshire NG7 2RJ United Kingdom
+ Google Map


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