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Email Marketing for Success

22 March, 2016, 9:00 am - 4:30 pm

Free

Get your email marketing spot-on by gaining the knowledge and skills to put together a successful campaign

Email marketing, when used thoughtfully and inventively, has the power to significantly engage your target audience and successfully promote to them your business, products and services. With support from eBusiness Club expert practitioners, you’ll gain a fuller understanding of the procedures and legalities involved in email marketing while utilising the most appropriate solutions for your business.

Workshop programme will cover:

  • Using the right data – Gaining data is important, so gaining permission to use it in the first place is vital. Learn how to build permission-based data lists and stay legal in the process.
  • Writing to make an impression – Discover how creative content can make all the difference and have maximum impact upon your audience.
  • Creating a clear call to action – Learn the best options that enable you to give your audience a reason and a method with which to get in touch.
  • How to use HTML effectively – Take your emails to the next level by learning how to utilise HTML to its fullest potential.
  • Impressive landing pages – Learn how to create powerful landing pages for your website that have the desired effect upon your audience.
  • Measure the performance of your emails – How to monitor and report upon how your emails are working for you by learning who’s opening them, who’s not and how to ensure you make the most of your click-through rate
  • Time your emails to perfection – Learn when is the most opportune moment to launch your email campaign, and how often to do it.
  • The right email marketing tools for the job – Your eBusiness Club experts will introduce you to some of the best and most simple, low-cost email marketing tools.
  • The power of viral emails and social media – Learn how to spread your emails further than before by integrating them with social media.
  • Steering clear of spam – Anti-spam laws are stricter than ever, so learn how to comply without diminishing the power of your post.

Please Note:

  • That your business must be registered with HMRC and has less than 250 employees
  • Only one delegate per company per workshop
  • Businesses must be based in an eligible area (see eligibility criteria)

Details

Date:
22 March, 2016
Time:
9:00 am - 4:30 pm
Cost:
Free
Website:
http://www.ebusinessclub.biz/Events/email-marketing-for-success/89?OccId=4358

Organiser

eBusinessclub.biz

Venue

Strelley Hall
Main Street
Nottingham, NG8 6PE United Kingdom
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