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What’s New in Search

8 March, 2016, 8:00 am - 10:30 am

Free

This FREE breakfast seminar will provide you with all the very latest developments in Search.  Providing tips on how to avoid being “penalised” by Google, how to benefit from improved functionality, Google authorship, and how the landscape of pay-per-click advertising is evolving.

Join us for breakfast and hear all about what’s new in the world of search engines and the impact this will have on your business.

Search has seen another busy year, with the ongoing series of Panda and Penquin updates, the introduction of Google Authorship and developments in Bing. The session rounds up with a prediction of how the search landscape will continue to develop and the tactics you should be employing now to be prepared.

The seminar will cover:

  • Changes to Google’s search algorithm, including the evolution of Penquin, Panda and local search changes
  • The importance of social media, particularly Google+, in personalising search results and what that means for your business
  • The growing use of microdata to deliver additional information in search results that can make your site stand out
  • How to get the best from Google Merchant Centre for e-commerce sites
  • Developments in AdWords that can improve your campaigns’ performance
  • How search engines are likely to evolve and what you should be doing now to stay ahead

Please Note:

  • That your business must be registered with HMRC and has less than 250 employees
  • Businesses must be based in an eligible area (see eligibility criteria

Details

Date:
8 March, 2016
Time:
8:00 am - 10:30 am
Cost:
Free
Website:
http://www.ebusinessclub.biz/Events/what-s-new-in-search-/2200?OccId=4366

Organiser

eBusinessclub.biz

Venue

Nottingham Forest Football Club
The City Ground
Nottingham, NG2 5FG United Kingdom
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