Hall-Fast Expanding Into International Exports

May 12, 2014 2:29 pm

The Hall Fast Counter

An award-winning Mansfield firm says other local businesses should follow its lead and expand into overseas markets after landing its third contract in Africa.

Award-winning industrial supplies firm Hall-Fast won the order worth £50,000 for 200 pieces of embroidered work-wear in Nigeria.  The contract for overalls, trousers and jackets is the third export order to Africa for the business.  Malcolm Hall, Managing Director, says that digital communication has made exporting easier – and there’s no reason why other companies shouldn’t be doing the same with help from the UKTI.

Malcolm said: “The Nigerian order came about after the distributor found us online – they sent someone over to meet us to find out a bit more about us and a successful first order for £50,000 followed.  Our digital presence has helped us clinch most of our export deals – we have 15,000 pages on our website featuring 230,000 products and 13 live international websites.”

Hall-Fast started to export in 2009, at the height of the recession, with the support and guidance of UKTI, and now sell their products to 78 countries.

Malcolm added: “Our strategy to export is different to the norm. I have never visited a country to do business and have not followed a particular strategy – we have focused purely on the internet.  “The quality of information on our website has been crucial – it shows any potential client a lot about us – that we are a business that can be trusted – having won 24 major awards for high quality products and service.”

For companies that want to follow Hall Fast’s lead and secure overseas orders, UKTI are running a series of one-day digital courses. The International Marketing Masterclass takes place on 13th May at The Derbyshire Hotel in South Normanton and Tuesday 8th July at the Nottingham East Midlands Conference Centre. The International Web Optimisation Masterclass will take place on 20 May at the Park Inn Hotel Northampton and on 9 September at the Mickleover Court Hotel in Derby.

To find out more or sign up visit GOV.UK and search for UKTI or call 08450 524001.

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