Ice cream parlour opens at landmark Mansfield development

November 26, 2015 10:31 am

Ice Cream and Dreams

The final remaining retail unit in Mansfield District Council’s £2.4m Queen’s Place development has opened its doors.

Ice Creams and Dreams sells luxury ice creams and cakes in an American diner type atmosphere. It already has a successful outlet in Bakewell, Derbyshire, which opened 15 months ago, and is also planning to open parlours in Halifax, Bristol and Harrogate next year.

The company’s Operations Manager Vicente Domenech-March confidently predicts another 40 Ice Creams and Dreams parlours opening over the next three years.

So why did they chose Mansfield as the starting point for their expansion plans?

“I knew the area,” he said. “I knew the footfall for this area of the town was quite high and there had been a lot money spent on the area.

“Mansfield people also tend to be the kind who will spend what they have.”

The parlour opened a week ahead of schedule in order to be in time for the town’s Big Switch On event on Sunday but Ice Creams and Dreams  plans to have an official opening event within the next two weeks.

Queen’s Place has been built on the site of a former pub close to Mansfield town centre.

The landmark project was developed by the council with a mix of £867,000 from the European Regional Development Fund and £1.92m from the council’s own resources.

One of the building’s key selling points is energy efficiency. It has an A-rating for energy performance. It also occupies a gateway location to the town centre close to the railway station and new £9m bus station.

It is now almost fully let with just one office unit on the first floor remaining. The space measures 76square metres (823 sq ft) and is being marketed by Nottingham property agent Innes England.

Queen’s Place is the first new building to go up in Mansfield town centre in ten years, and the council is expecting it to play a key role in boosting commercial confidence in the town.

The council’s Portfolio holder for Regeneration, Cllr Dave Saunders, said: “Mansfield is going places. The town centre has seen somewhat of a revival despite the downturn. That’s thanks to major levels of investment and a really strong public and private sector partnership driving growth.

“Queen’s Place is available at very competitive rates and businesses there are occupying a building with extremely low running costs in the most up-to-date and environmentally sustainable, landmark building in the town. Plus it is run and managed by a council absolutely committed to the growth of the town centre.”

Innes England director Matt Hannah added: “Queen’s Place offers an excellent opportunity for businesses to benefit from close to £11.5m-worth of investment.

“Any retailer based at Queen’s Place will capitalise on the significant footfall generated by the adjacent new bus station and train station.”

The town has benefited significant inward investment over the past few years, including the £200m Mansfield-Ashfield regeneration route, which  open up development opportunities to the M1 and A1.

On top of the £9m new bus station, there has also been a revamp of the town centre’s historic area, free town centre wi-fi and investment in further education. A number of new housing developments have also been approved.

To find out about the remaining Queen’s Place unit, contact Innes England on 0115 924 3243.

If you are interested in further properties contained within Mansfield or other town centre’s across the Ashfield and Mansfield area, Invest Ashfield & Mansfield commercial property search will be able to assist in your needs.

For businesses looking to start up within the Mansfield district their are numerous grant schemes available such as the Business Start-Up and Shop Front Improvement Grant, which are detailed on the Invest Ashfield & Mansfield grants page.

Mansfield town centre was awarded the prestigious Purple Flag award last year after a team involving representatives from Mansfield Association of Licensed Venues (MALV), Mansfield BID, Mansfield District Council, Mansfield Partnership Against Crime (MPAC) and the police was set up.

The Purple Flag status has been a huge benefit to Mansfield; physical improvements have already been made, changes have been made to policing and projects introduced to increase safety and confidence.

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