2020 Rebrands to Mansfield & Ashfield 2020

February 14, 2017 1:30 pm

The award-winning Mansfield 2020 is renowned for business growth, building partnerships and bringing people together.  Basically, 2020 was established and founded by local business community leaders.  This was done in order to respond to the decline in the area’s traditional industries, e.g. coal mining and textiles.

ADC Chief Exec and Leader with Ashfield & Mansfield 2020 Chair

Rob Mitchell Chief Executive of Ashfield District Council, Chairman Russell Jones, Councillor Cheryl Butler, Leader of Ashfield District

Background

The 2020 concept, formerly known as Mansfield 2020, represents the business community.  The same community which, 25 years ago, recognised it needed to play a greater part in regenerating Mansfield.  Notwithstanding the local councils’ work to stimulate the local economy, the public and private sector needed a new partnership.  This partnership was between the Councils, businesses and the community.

First and foremost, whilst ‘Mansfield 2020’ may represent a geographical barrier, 2020 has never had any restriction on business location.  As a result, 2020 very much represents the Mansfield and Ashfield area.

Rebranding

In order to overcome this perceived barrier, 2020 took a strategic step and officially rebranded to ‘Mansfield and Ashfield 2020’.  Operations Director Caroline Cox commented on the rebrand: “Attracting Ashfield businesses to our membership always seemed to need an explanation.  The brand itself provided barriers which neither the organisation nor its aims and objects for all businesses and communities had.  Moreover Ashfield businesses have been an important part of the membership for many years and have thrived within our group.

Officially changing our name to Mansfield and Ashfield 2020 has been embraced by our key partners, patrons and board directors.  In particular, we are delighted to welcome Ashfield District Council as a patron and to a position on our board.  Public sector representation from Ashfield enables us to understand and be aware of opportunities for businesses in the Ashfield District.  We have worked in partnership, and will continue to do so, with Mansfield District Council who also welcome Ashfield District Council to our organisation.”

Chairman Russell Jones also shared his thoughts: “Perception has played a part in limiting our representation of Ashfield businesses.  We are therefore delighted to embrace this change of name.  Furthermore we look forward to working in partnership with Ashfield District Council.”

Rob Mitchell, Chief Executive of Ashfield District Council, stated: “I’m looking forward to working more closely with 2020.  And I am positive about the impact this newly formed partnership will have on the local business community and indeed the local economy.”

Councillor Cheryl Butler, Leader of Ashfield District said: “We are looking forward to working together with Mansfield in order to help and develop businesses in the district.  This partnership will go a long way towards putting the hopes, ideas and ambitions of Ashfield forward.”

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