Tour of Britain comes to Ashfield and Mansfield

August 4, 2017 2:43 pm

The fourth stage of the biggest free-to-view event in the UK, the Tour of Britain, will set off from Mansfield on Wednesday 6 September.  Prior to the race, there will be opportunities to see the riders and their bikes up close and even get a few autographs.  There will also be opportunities for sponsorship and for businesses to get involved along the route.

The route

Starting in the market square at 11am, about 120 of the world’s top cyclists will then head up Leeming Street.  Afterwards they will travel north along Chesterfield Road past Tesco before turning left onto Rosemary Street.  They will then continue past the fire station and up onto Nottingham Road past Sainsbury’s.

They will turn right at High Oakham Primary School and continue up Atkin Lane and onto the A38 near the Sir John Cockle pub.  After the 8km circuit of Mansfield, the route heads into Ashfield where the sprints and hill climbs really start.  Running through Sutton and Kirkby, the route then traverses the M1 through the rurals and then back over the M1 and into Hucknall.

This is a great opportunity to put Ashfield and Mansfield on the map to a global audience.  The Tour of Britain is the biggest FREE live attendance event in the UK and attracts over 1.6million spectators over the eight day event.  Look at the full stage 4 route and the ETAs.

The Ashfield and Mansfield is part of a 175km route through Nottinghamshire.  Afterwards, riders will go through Gedling, the grounds of Newstead Abbey, Southwell, Sherwood Forest, Clumber Park and Bircotes – past the memorial to 1965 World Champion cyclist Tommy Simpson – as well as Worksop and Retford before finishing in Newark.

How to get involved

Ashfield District Council

There is a whole host of promotional opportunities available to Ashfield businesses.  Why not sponsor a bike or even a banner?  Yellow cycles are planned to be lining the route. You can either provide your own or sponsor one of the locations or even support a banner promoting your business.  Alternatively, why not decorate your premises yellow?  Find out more about the business opportunities available.

In addition, there are shop window competitions available to retail businesses in Hucknall, Kirkby and Sutton.  These are all being offered in conjunction with Mansfield and Ashfield 2020 and the deadline for entries is 24 August.  For more information, contact Trevor Middleton on 01623 457264.

Land art and displays

Help our area look its very best by creating eye-catching land art or unusual displays.  Millions of viewers from across the world will be tuning into the Tour of Britain race.  So having land art along or near the route will increase the chances of being spotted on TV coverage.

The idea of land art is to turn fields, hills, market squares and even car parks into unusual art displays celebrating local communities.  Above all, it doesn’t have to be anything too complicated or ambitious.  It can as simple as using hay bales to spell out a welcome message.  You could even gain inspiration from Tour de France land art.

Other ideas for land art include mowing a giant shape/image into a hill or field or arranging colourful flower displays in the shape of a bicycle.  Why not paint old, unwanted bikes yellow and put them out on display?  This worked really well as part of the Tour de Yorkshire race.  Don’t forget, bunting, giant posters or banners on buildings along the route can also prove incredibly eye-catching.

Mansfield District Council

Mansfield District Council is encouraging residents, businesses, schools and community groups to register their interest in planning activities or welcoming the event by signing up.   The council wants to know what you have planned whether it’s making shakers or decorating your property.

The town centre will be decorated, planters will be installed and reclaimed bicycles will be painted yellow to welcome the event.  Businesses can join in by adding bunting to their fences, putting posters in their windows or planting colourful floral displays.

Your business can have a stand at the Big Welcome for £50 (10 spaces available), which is the day before the race.  Alternatively stands are available at the Tour of Britain Stage Four start for £100 (four spaces available).  You can also support the town and sponsor the town dressing from £200 per business.  Find out more.  There will also be prizes for the most impressive business/window display.  Keep an eye on the council’s Facebook page for further information.  Find out more.

Official OVO Energy sponsorship

If you are looking to make a really big splash around this event, attracting over 1 million viewers, why not consider corporate sponsorship?  Packages vary in both content and price from £2,500 to £20,000.  Find out more.

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