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CCM: marketing bootcamp

1 June, 2017, 10:00 am - 4:00 pm

CCM logo

In short, a practical and informative marketing bootcamp on how to build your brand and grow your business.   After all, trying to develop your brand and market your business can be a minefield.  To put it differently, try typing ‘marketing strategy’ into your search engine.  Then, no doubt, you‘ll be hit with countless articles, blogs and must-have technologies you’ll need to consider as part of your strategy.

Why attend?

In contrast, this marketing bootcamp aims to break down all the confusion, jargon and countless headaches.  Instead, we will give you a very clear, easy-to-follow framework to help you develop a marketing strategy for your business.  So, whether you’re a business owner looking to take your brand to the next level or a marketing professional searching for a formula to help refine your strategy, this bootcamp is perfect for you.

The programme

During the day, we’ll be sharing content to help you develop your own, bespoke marketing plan.  Consequently, the day’s content centres around answering 3 big questions:

Who should we talk to?

This session unpacks knowing your customer. Among other things, we’ll look at:

  • The role of research & insight
  • Customer segmentation
  • Market forces & customer drivers
  • Managing data effectively

What should we say?

Session 2 moves on to exploring what your branding and marketing should say about you as a business, including:

  • Value propositions
  • Key messaging
  • How to differentiate your business
  • Brand identity
  • Tone of voice

Where should we say it?

And finally… this is arguably the most exciting session. Providing not only an overview of the marketing channels available but also how to decide which are right for you:

  • The marketing mix
  • Building a marketing plan
  • Multi-channel integration
  • Creative consistency

Further information and registration

Keynote speakers for the day include Ben Middleton, Head of Creative at CCM and Rick Holland, Managing Director of Blink Creative.  Tickets are priced at £45+VAT per head, including lunch.  Find out more and register for the event.


Forever Green
Ransom Wood Business Park, Southwell Rd W, Rainworth
Mansfield, Nottinghamshire NG21 0HJ United Kingdom
+ Google Map
01623 675323


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