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DGP: Converting website visitors into sales

5 December, 2017, 9:00 am - 4:30 pm

Improve the visibility of your website through effective use of analytics, statistics and testing.

If you’re serious about your website making an immediate return on investment, you need to consider optimising your conversion rate.  Thanks to the experts at the Digital Growth Programme, you now have a course that shows you exactly how.  This powerful marketing process is explored in depth.  Furthermore, this workshop provides you with a number of workable techniques to help convert website visitors into paying customers.

Topics covered

  • The psychology of conversion – Discover how user behaviours and well-documented human psychology all contribute to a visitor’s purchase decision.  And how to manipulate the outcome to meet your objectives.
  • The art of persuasion – Learn how prompt positive action from website visitors through manipulation of design, text and colour.
  • The principles of testing  – Find out why testing is vital, and the best methods to do it properly using split test and multivariate software such as Google Website Optimiser, Unbouce.com and many more.
  • Optimising your website for success – Explore how to best optimise your website design and content for a better conversion rate.  From colours to layout through to copywriting and image choice – it all counts.

Delegates on the course will emerge with key knowledge and skills to understand how to make the most of the stats provided by Google Analytics.  And how to best to respond to them for better online conversion rates.  Delegates will have a new set of skills to ensure that they can put in place the best working practices for a better, more profitable website.

Further information and registration

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once.  If you have not found the time yet, register now.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.  Furthermore only one delegate per organisation can be accommodated on this workshop.  Since this is a FREE workshop, interest is bound to be high.  So don’t delay, book your place today.

For further information, please contact Paris Pratley-Gomez, Nottinghamshire’s Events and Engagement Officer on 07387 141586.


5 December, 2017
9:00 am - 4:30 pm




Richard Herrod Centre
Foxhill Road, Carlton
Nottingham, Nottinghamshire NG4 1RL United Kingdom
+ Google Map
0115 961 2949


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