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DGP: Data and making the most of your business relationships

17 January, 9:00 am - 4:30 pm

Want to maximise your relationship with your current customers base? In short, this workshop will explore and evaluate a range of techniques to make the most of your existing customer contacts.

What’s on offer?

Most businesses have a database of either past customers, or people they have met through trade shows, networking or exhibitions. However, they often fail to use this data effectively.

Handling and managing data is a challenge for any organisation. But failing to influence your existing contacts, either through up-selling, referrals or introductions, can cost SMEs thousands every year. This introductory workshop will provide you with a better understanding in order to make the right decision for your business. Moreover, the session will be delivered by Digital Growth Programme Consultant, Lee Callender. Lee will demonstrate the key steps you need to take to ensure your business is making the most of every contact you have.

Topics covered

  • How to successfully collect and store data – looking at data and how the manage data in line with the GDPR regulations
  • Explore effective software solutions in order to manage your contacts successfully
  • Track a Sales Journey effectively – How to track a sales funnel ensuring you know what stage each contact is at in your buying cycle
  • Discover how LinkedIn can benefit your business – Using LinkedIn to make sure you are nurturing your prospects
  • Learn how to manage big databases
  • Understand how data segmentation works – Learn how to segment your data by “who wants to hear about what?”
  • Examine CRM systems and evaluate what system is right for your business

By attending this workshop you will gain an understanding about the most important elements of developing and influencing your existing business relationships and converting them into active customers and sales.

Further information and registration

For further information, please contact Rubina Blackwell, the Events and Engagement Officer for Derbyshire, 07387 141583. Since this is a FREE event, demand is bound to be strong. So don’t delay, book your place today.

In order to attend this FREE event, your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not yet found the time, you can register now.

Please note that delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire and Nottinghamshire. Moreover, we can only accommodate one delegate per organisation on this workshop.

Not what you were looking for? Then check out our online events calendar for more business events.




Sharpes Pottery Museum
23 West Street
Swadlincote, Derbyshire DE11 9DG United Kingdom
+ Google Map
01283 222600


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