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DGP: Data and making the most of your business relationships

21 February, 8:30 am - 11:30 am

Interested in maximising the way you use your customer data?  Learn how to increase sales and manage data effectively by attending our seminar.

Managing customer-related information can prove both complex and challenging.  This seminar will explore and evaluate the latest tactics and software solutions businesses should be using to build and maintain business relationships.  In addition, the seminar will look closely at big data and how large databases can be managed effectively through segmentation.  It will also explore the use of open data and how you can utilise this information within your business.

What’s more, this will all be explained using simple terminology.  This seminar will allow you to gain a better understanding of information and how to make the right decision for your business needs.  Moreover, this seminar will be expertly led by Consultant, Lee Callender.  Lee will demonstrate the key steps you need to take to ensure your business is making the most of every contact you have.

Who should attend?

This seminar is aimed at businesses that are looking to utilise open or big data to create opportunities with building new contacts or leveraging old ones to help with business growth.

Topics covered

  • Overview on how to collect customers’ information and evaluate relevant software to manage and maintain the record in accordance with GDPR
  • Discover what Big Data is and how to manage it effectively
  • Explore Open Data and how to maximise its use to deliver the most value to your contacts
  • Evaluate ideas for building relations with the aim of gaining referrals
  • Investigate how to use social media to ensure you are engaging with your contacts in the right way
  • Explore data segmentation – putting people into smaller manageable groups

Attending this seminar will provide you with the knowledge of the important elements of both big and open data and the role they play in developing and leveraging business relationships.  Delegates will gain a better understanding of the different options available to their business and be able to make informed decisions on which strategies would best suit their business.

Seminar agenda

  • 08.30am – Registration, networking and refreshments
  • 09.00am – Presentation
  • 11.00am – Q&A
  • 11.30am – Close

Further information and registration

For further information, please contact Paris Pratley-Gomez, the Events and Engagement Officer for Nottinghamshire, 07387 141586. Since this is a FREE event, demand is bound to be strong so don’t delay, register today.




Newark Beacon
Cafferata Way
Newark, NG24 2TN United Kingdom
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