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DGP: Effective Search Engine Optimisation (SEO)

4 December, 2018, 9:00 am - 4:30 pm

Digital Growth Programme logo

SEO – it’s a foreign language to many, but not nearly as complicated as you may think.  With the help of the Digital Growth Programme, we’ll give you expert insider knowledge.  This will cover how to get your website’s content written and structured in a way that proves both search engine effective and reader-friendly and relevant to your visitors.

What’s on offer?

In short, this workshop will cover:

  • How search engines work.  Find out more about how search engines operate.  And use that knowledge to your advantage in order to get your website nearer the top of relevant search results pages.
  • Ensuring your site is properly crawled.  Discover the importance of a properly crawled website.  And how to make things easier for the likes of Google, Bing, and other search engines to index your site.
  • The key to effective keywords.  Ensure the quality of your website visitors by learning how to effectively use keywords in a relevant way.
  • Competitor research.  It’s never wise to stay in a bubble and assume that you’ve got it right first-time.  Discover ways to effectively watch over what your competitors are doing.  And, most importantly, we’ll give you the tools to evaluate and learn from their practices.
  • What your web page needs for great, optimised SEO.  We’ll take you through your website page-by-page, so that you can identify the key areas for optimisation.  And then fine-tune them so that your website makes it to the top of the rankings.
  • Getting links right.  Links to your website are an important factor in driving traffic. Learn how to implement links into your content effectively in order to increase your volume of relevant website visitors.
  • Monitoring your website’s visibility.  Find out how to monitor the effectiveness of your website’s online presence, how visitors are finding your website.  And then use that data to make it more successful.
  • Ensuring your SEO works for you.  Good SEO gets you places, but great SEO benefits from a structured monitoring plan that you can act upon.  We’ll show you how to put one together and use it effectively.

As a result of attending this workshop, delegates will have a better understanding of the most important principles of Search Engine Optimisation (SEO).  Furthermore, they will also have an action plan to improve the visibility of their website in order to benefit from a higher volume of relevant visitors.

Further information and registration

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not found the time yet, register now.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire. Furthermore only one delegate per organisation can be accommodated on this workshop. Since this is a FREE workshop, interest is bound to be high. So don’t delay, book your place today.

For further information, please contact Rubina Blackwell, Events and Engagement Officer on 07387 141583.

Not what you were looking for? Then check out our online events calendar for more business events.


4 December, 2018
9:00 am - 4:30 pm




National Water Sports Centre
Adbolton Ln, Holme Pierrepont
Nottingham, Nottinghamshire NG12 2LU United Kingdom
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0115 982 1212


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