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DGP: Email marketing for success

14 March, 9:00 am - 4:30 pm

Email marketing, when used thoughtfully and inventively, has the power to significantly engage your target audience.  And successfully promote to them your business, products and services. With support from DGP expert consultants, you’ll gain a fuller understanding of the procedures and legalities involved in email marketing.  And, at the same time, utilising the most appropriate solutions for your business.

Topics covered

  • Using the right data – Gaining data is important, so gaining permission to use it in the first place is vital.  Learn how to build permission-based data lists and stay legal in the process.
  • Writing to make an impression – Discover how creative content can make all the difference.  And ensure maximum impact upon your audience.
  • Creating a clear call to action – How to give your audience a reason and a method to get in touch.
  • How to use HTML effectively – Take your emails to the next level.  Learn how to utilise HTML to its fullest potential.
  • Impressive landing pages – Learn how to create powerful landing pages for your website.  And ensure these have the desired effect on your audience.
  • Measure the performance of your emails – How to monitor and report upon how your emails are working for you.  Who’s opening them, who’s not and making the most of your click-through rate.
  • Time your emails to perfection – Learn the most opportune moment to launch your email campaign and how often to do it.
  • The right email marketing tools for the job – Your Digital Growth Programme experts will introduce you to some of the best and most simple, low-cost email marketing tools.
  • The power of viral emails and social media – Learn how to spread your emails further than before by integrating them with social media.
  • Steering clear of spam – Anti-spam laws are stricter than ever, so learn how to comply without diminishing the power of your post.

As a result of attending this workshop, delegates will have a stronger understanding of what makes a successful email marketing campaign.  In addition, they will understand how to plan, design and implement one that delivers observable and tangible results.

Further information and registration

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once.  If you have not found the time yet, register now.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.  Furthermore only one delegate per organisation can be accommodated on this workshop.  Since this is a FREE workshop, interest is bound to be high.  So don’t delay, book your place today.

For further information, please contact Rubina Blackwell, Derbyshire’s Events and Engagement Officer on 0333 320 0333 – 2115.


14 March
9:00 am - 4:30 pm




Riverside Chambers
Full Street
Derby, Derbyshire DE1 3AF United Kingdom
+ Google Map
01332 742700


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