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DGP: Integrating social media into your business (Day 2)

26 June, 2018, 9:00 am - 4:30 pm

Nowadays it’s highly likely that you’ll have used some form of social media on a personal level.  But what are the benefits of social media for business?  From Facebook to Twitter, through to LinkedIn, Google+, YouTube, Pinterest and blogs, businesses across the world are utilising social networks to raise brand awareness, manage their reputation and most importantly of all – gain new customers. 

What’s on offer?

Social media can work for your business too.  All you need are the right strategies and objectives, a knowledge of how to create powerful and effective content, the ability to monitor the results and the tools to analyse – and your Digital Growth Programme social media experts have pieced together this 2 day workshop to enable you to do exactly that.

As a result of attending the 2 day workshop, delegates will walk away with the necessary knowledge to practically get the most out of social media for their business.  In fact, they will be able to plan and implement a workable strategy and confidently manage it to engage users with well-crafted and effective content.

Topics covered

  • An introduction to social media.  Understand how social media and inbound marketing are different from traditional marketing and why you need to get involved.
  • Using social media for business.  An opportunity to look at the many ways that businesses can exploit social media, so that you can do exactly that.
  • Define your social media objectives.  Learn how to successfully establish clear, definable and measurable objectives.
  • The different types of networks.  Discover the various social media networks out there today and which are the most appropriate for your business.
  • Social media tools.  Explore the increasing variety of tools that have been developed to aid the effective delivery of social media marketing.
  • Writing content to engage.  Find out how to create and develop successful content and boost your shares, retweets, repins and reblogs.
  • Measure your success.  Learn how to analyse your social media efforts alongside your business goals to help refine and adapt your future campaigns for further success.

Further information and registration

Please note this is a 2 day workshop with the first workshop taking place on 19 June.  And the second on 26 June.  Any questions, please contact Rubina Blackwell, your dedicated Events & Engagement Officer for Derbyshire, on 0333 320 0333 – 2115.

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once.  If you have not found the time yet, register now.

Since this is a FREE workshop, demand for places is bound to be strong.  So don’t delay, book your place now.  Please note that we can only accommodate one delegate per organisation on this workshop.




Infinity Park Way, Infinity Park
Derby, Derbyshire DE24 9FU United Kingdom
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01332 258300


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