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DGP: International marketing and selling cross-border

25 September, 2018, 9:00 am - 4:30 pm

The world is shrinking by the day.  After all, having access to the internet, including via smart phones, means borders are no longer a barrier.  In fact, you can now access customers around the world the same way you do in your local market.  Of course, this gives you huge potential for exponential growth.

International opportunities

An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic.  This could help grow your brand awareness, facilitate consumer research into your products or services or attract new leads and customers.

What’s on offer?

This is an action-planning workshop.  During the morning session you will learn how to create an action-plan for an international digital strategy.  Topics covered will be as follows:

  • A look at how to use online research tools
  • Helping you plan for international website optimisation
  • Looking at creating a strategic approach to social media and social commerce
  • Understanding how digital lead generation and international B2B can help attract and grow customers from around the world.

The afternoon session will be tailored for selling goods cross-border.  Specifically international selling via your website allowing you to test new markets with minimal investment.  Topics covered will be as follows:

  • Understanding how to operationally set your business up for international selling
  • International Conversion Rate optimisation
  • Strategic highly targeted traffic driving strategies for effective selling
  • Understand eMarketplaces and other sales channels as a new route to market.

Further information and registration

Since this is a FREE workshop, interest is bound to be high.  So don’t delay, book your place today.  If you have any questions at all, please contact Rubina Blackwell, the Events and Engagement Officer, on 07387 141583.

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once.  If you have not found the time yet, register now.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.  Furthermore, only one delegate per organisation can be accommodated on this workshop.

Not what you were looking for?  Check out our online events calendar for other business events.


25 September, 2018
9:00 am - 4:30 pm




Penta Hotel
Locomotive Way
Derby, Derbyshire DE24 8PU United Kingdom
+ Google Map
01332 376420


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