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DGP: Planning an effective website

16 January, 9:00 am - 4:30 pm

Whether you’re starting from scratch or already have a website, you need to understand the fundamentals of a successful website. With support from Digital Growth Programme expert consultants, you’ll be able to confidently plan and develop one. In fact, the resultant website will more than meet your business objectives and customer focus.

Topics covered

  • Domain names, hosting and email – Establish a strong online presence from the very beginning. Choose the right domain name for your business website and a secure and reliable hosting service. In addition, an email solution that best suits your business requirements.
  • Site objectives and engaging your target audience – Define the main aims of your site. What is it you want to achieve? As well as looking at ways your site can be used to address the needs of your target market.
  • Design and functionality – Motivate website visitors with a responsive, effective layout plan for a positive user-experience. And establish an overall website design that successfully conveys the persona of your business.
  • Tools and resources – Free tools to improve content quality for user readability and effective search engine results.
  • Calls to action – Identify what you want your visitors to do when visiting your site. And get them to complete your desired action.
  • Options for development – From enlisting the services of a professional developer to getting the job done yourself, there’s plenty of options when it comes to building your website. Discover which solution suits you best. And learn how to develop a website brief that enables developers to create the ideal website for you.

As a result of attending this workshop, delegates will gain a solid understanding of the principles of a successful website. These will range from initial planning and design to options for development. As well as best practices for website optimisation in order to achieve their business objectives.

Further information and registration

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not found the time yet, register now.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire. Furthermore, we can only accommodate only one delegate per organisation on this workshop. Since this is a FREE workshop, interest is bound to be high. So don’t delay, book your place today.

For further information, please contact Rubina Blackwell, Derbyshire’s Events and Engagement Officer on 07387 141583 or 0333 320 0333, extension 2115.

Not what you were looking for? Then check out our online events calendar for more business events.


16 January
9:00 am - 4:30 pm




East Lodge Country House Hotel
Matlock, Derbyshire DE4 2EF United Kingdom
+ Google Map
01629 734474


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