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DGP: Understanding Google Analytics

8 January, 9:00 am - 4:30 pm

Digital Growth Programme logo

Understand and manipulate visitor data from your website and learn how to capitalise on the information. With the aid of the Digital Growth Programme Google Analytics experts, you’ll learn how to decipher the data for a much richer level of actionable information while finding out how to make the most of the additional features available.

What’s on offer?

This action planning workshop will cover:

  • Setting up Google Analytics. Set up your Google Analytics account without complication. And learn how to integrate your Google Analytics account with your website. This includes page tagging, Goals, e-commerce tracking, site search and event tracking.
  • Access data that really matters. There’s a variety of accessible data when using Google Analytics. Find out what information is relevant to you and how it can be used to improve your website’s effectiveness.
  • Understanding what the data means. Understand how Google Analytics data is presented, what it means exactly and why it’s important to you.
  • Breaking the information down. Learn how to create segments – breaking down the information at your disposal. Then you can examine it on a granular level, in order to give valuable insights into how to make your website more successful.
  • Identifying traffic sources. Learn how to segment traffic sources, such as paid adverts, email campaigns, and social media. And determine which are most valuable to you. Giving you better insight into how to optimise your marketing efforts for the best results.
  • Understand how your visitors use your website. Find out what people are doing when they arrive on your website. And then use that information to improve the effectiveness of your site in relation to your business objectives.

As a result of attending this workshop, delegates will gain an understanding of the most important elements of Google Analytics. In addition, they’ll also understand how to achieve a higher volume of visitors to their website. Indeed, they’ll also be able to identify ways to optimise their online marketing efforts for better results.

Further information and registration

Since this is a FREE workshop, interest is bound to be high. So don’t delay, book your place today. If you have any questions at all, please contact Rubina Blackwell, the Events and Engagement Officer, on 07387 141583 or 0333 320 0333, extension 2115.

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not found the time yet, register now.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire. Furthermore, we can only accommodate one delegate per organisation at this workshop.


8 January
9:00 am - 4:30 pm




Jury’s Inn – Derby
King Street
Derby, Derbyshire DE1 3DB United Kingdom
+ Google Map
01332 621000


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