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DGP: Understanding paid search and display advertising

23 October, 2018, 9:00 am - 4:30 pm

Planning a winning advertising campaign is all very well.  However, your efforts could all go to waste.  You also need to know how to make people more aware of your brand online.  That’s why our professional e-Business tutors will unravel the complexities of the ever-changing world of paid search and display advertising.  And give you the tools you need to make informed choices.  In other words, decide which techniques and platforms to use to successfully advertise your business online.

What’s included?

The workshop programme will cover:

  • Putting perfect plans in place – Discover how to plan your paid search and display advertising campaign effectively and efficiently.
  • The right techniques and platforms for success – Gain an overview of the different techniques, platforms and payment systems available.  And learn which ones are suitable for your business.
  • Do it yourself or hire a consultant? – You’ll get to understand what paid digital advertising is.  And learn more about the uses of paid display and third party sites.  You will also gain a deeper knowledge of Ecommerce and online shopping.  Not only that, but also how to utilise all available platforms and how to make the most of DIY Pay Per Click (PPC) platforms.  As a result, this will give you the knowledge of whether to go it alone or hire in a specialist e-marketing consultant.

What will you gain?

Delegates will emerge with a greater understanding of paid search and display advertising.  And how to select from and make the most of the various platforms and techniques available to them. Along with this, delegates will also be able to make an informed choice on whether to manage their own paid search and display advertising campaign or use an agency instead.

Further information and registration

In order to attend this fully-funded event, your organisation must have registered and been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to do it once.  Register for the programme.

Since this event is free, it is bound to be popular.  So don’t delay, book your place today.  If you have any questions at all, please contact Lucie Andrews, Nottinghamshire’s Events and Engagement Officer, on 07387 141586.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.  Moreover, we can only accommodate one delegate per organisation on this workshop.

If you can’t make this workshop, don’t worry as these events are often repeated.  Remember to check our events calendar on a regular basis.




Notts County Football Club
Meadow Lane Stadium, Meadow Lane
Nottingham, Nottinghamshire NG2 3HJ United Kingdom
+ Google Map
0115 952 9000


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