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DGP: Using marketing automation software to increase sales

14 August, 2018, 8:00 am - 11:00 am

Marketing Automation software (or MAS) is a new generation of integrated software that allows businesses to integrate and improve sales.  As well as increasing the efficiency of marketing processes. 

What’s on offer?

This 90-minute breakfast seminar delivered by digital marketing expert, Ann Stanley.  She will explain how you can use Marketing Automation Software within your own business.  You will hear about the latest tips and techniques used in MAS for lead generation and ecommerce websites.  You will also learn about the benefits of MAS, including how it allows staff to automate many regular activities, saving time on routine tasks and improving overall productivity and efficiency.

The seminar will explore the benefits of various popular packages, including Infusionsoft, Marketo, Hubspot, Sharpspring and Pardot.  Moreover, it will also cover how to evaluate and select the best package for your business and budget.

Who is it for?

This seminar will be of interest to business owners, marketing managers or sales managers.  And particularly those who are responsible for digital marketing, lead generation or nurturing, generation of sales opportunities and the sales process.  Moreover, it will be especially relevant for those looking to increase sales and process efficiency by using email or CRM software.

The seminar will cover:

  • What is Marketing Automation software?
    • Examples of suppliers and products
    • Key elements of most MAS systems
    • Naming conventions
    • Integration with 3rd party software, such as AdWords and Salesforce
    • Getting started
  • Strategies for using MAS to improve your SEO and content marketing
  • Strategies for using MAS at different stages of the sales funnel
    • Anonymous visitors, tracking of individuals and web analytics
    • Creation of new forms and landing pages on your website
    • CRM and List Management
    • Email broadcasting and reporting
    • Social media publishing and listening
    • Automated workflows (e.g. for use in drip campaigns)
    • Tracking leads and sales opportunities
  • Tracking effectiveness of marketing campaigns
  • Using MAS for other activities, such as ecommerce websites and events/webinars
  • How to evaluate MAS software and select a package for your business and budget

As a result of attending, delegates will gain the knowledge required to consider using Marketing Automation Software.  Furthermore, they will also understand how to select the correct MAS software to meet their business objectives and to improve their sales and marketing processes.

The Agenda

  • 8am – Registration, networking and refreshments
  • 8.30am – Presentation
  • 10:30am – Q&A
  • 11.00am – Close

Further information and registration

In order to attend this fully funded event, your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once.  Register now.

Since this is a FREE event, interest is bound to be strong.  So don’t delay, book your place today.  If you have any questions at all, please contact Nicola Stapleford, Events and Engagement Officer, on 07387 141587.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.  Furthermore, we can only accommodate three delegates per organisation on this seminar.

Don’t worry if you can’t attend this event as they are often repeated.  Make sure you keep an eye on our events calendar to ensure you don’t miss anything.




The Nottingham Belfry Hotel
Nottingham Business Park
Nottingham, NG8 6PY United Kingdom
+ Google Map
0115 973 9393


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