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DGP: Visual marketing with Instagram and Pinterest

7 December, 2017, 8:00 am - 11:00 am

Learn and understand what visual marketing is and how to use it effectively within your business. This seminar will explore the use of visual marketing in social media and other platforms.  Moreover, it will provide you with the latest tips and practical advice on how to get started.

As consumers of content, the sheer volume of blogs, posts, videos and other media created constantly overwhelms us. As a business, how can you use visual marketing to really stand out, making an impact on both new and existing customers?

What’s more this seminar will be expertly delivered by Digital Growth Programme Consultant Paul Ince.  Paul will explain and talk about the importance of visual marketing in order to tell a brand’s story.  Furthermore, he will ensure that this is accessible for businesses of all sizes – even those without any budget.

Who should attend?

You should attend this seminar if you want your business to become better at taking a more visual approach to marketing. You don’t need to be technical or have any experience in visual marketing to attend.  The organisers helpfully pitch this seminar at beginner to intermediate level.

Topics covered

  • What is visual marketing? – What do we mean by visual marketing in today’s marketing landscape, with particular reference to social media?
  • Storytelling – Reasons why overt sales based messaging no longer works.  And strategies around how to tell stories using visual marketing instead.  How to use emotion contained within media to connect to your audience.
  • Using visuals to convey specific messages – Learn how to use images to convey the core messages of a campaign.  And how this is associated to specific consumer intentions.  This also includes an exercise to determine your core message in visual form.
  • Platforms – Specific guidance on the most popular platforms for visual marketing and how they differ based on demographic, features and visual capabilities.
  • Mobile is the new TV – Why video is increasingly important and how to use formats that are appropriate to the specific platform and audience.
  • The Future – A glance into the future of visual marketing and how to get ahead of your competition by using it sooner rather than later.

Attending this seminar will provide you with the expert knowledge required to start using visual marketing within your business.  You will be able to start planning content around your business, people and products – using the most appropriate tools available.

Seminar agenda

  • 8am – Registration, networking and refreshments
  • 8.30am – Presentation
  • 11am – Q&A
  • 11.30am – Close

Further information and registration

For further information, please contact Paris Pratley-Gomez, the Events and Engagement Officer for Nottinghamshire, on 07387 141586. Since this is a FREE event, demand is bound to be strong so don’t delay, register today.


7 December, 2017
8:00 am - 11:00 am


Park Inn by Radisson
Mansfield Road
Nottingham, Nottinghamshire NG5 2BT United Kingdom
+ Google Map
0115 935 9988


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