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DGP: What’s new in Google Analytics & Metrics?

19 November, 2018, 8:00 am - 11:30 am

Learn the latest in the world of Google Analytics and Metrics at this FREE breakfast seminar. Hear about the new tools and reports available in Google Analytics, Google Attribution, Data Studio and Google Optimize. Learn how your customers are navigating to your website or from digital campaigns and converting into sales or new leads.

Google continues to add new features to its Analytics suite of tools, including the new Attribution tool. This provides a better understanding of cross-device and cross-channel visitors. In short, it answers the question “What source of traffic is really responsible for my conversions?”.

What’s on offer?

This 90 minute seminar explains how to use Google Attribution. Furthermore, it explores all the new reports and features of Google Analytics, Optimize and Data Studio. Moreover, this will include how GDPR will impact the data you can collect and the things you need in place to ensure compliance. You will also be shown the latest from other visitor tracking and measurement tools. These provide additional data such as heatmaps, form field completion and videos of users’ visits.

The seminar will cover the following topics:

  • Google Attribution – A new, free tool from Google designed to help marketers to measure the impact of their marketing across devices and channels. Learn how to get access and use it.
  • GDPR & Analytics – With much stricter laws about using personally identifiable data (including cookies), you need to be clear about your responsibilities and the options you must give your visitors.
  • New Metrics in Analytics – Understand what newer metrics and reports such as Audiences and Conversion Probability are telling you.
  • Data Studio – A powerful tool for presenting reports but also for pulling information together from multiple sources. See how Data Studio can take your reporting to the next level.
  • Split Testing with Optimize – Google continues to add new features to its split testing tool Optimize. See how you could use this tool to improve your website’s conversion rate.

As a result of attending this seminar, delegates will gain an understanding of new features and tools within Google Analytics. As a consequence, gaining more insight into the effectiveness of their marketing and website. Moreover, delegates will leave with the knowledge of how they can monitor their online performance and understand what they can do to improve the traffic to their website.

Who is it for?

The seminar assumes you already use Google Analytics at a basic level, but all topics are fully explained and questions from delegates answered as part of the session.

This seminar is aimed at those who want to learn more about measuring web traffic and ROI to their website from digital advertising campaign, effectiveness of SEO and website performance including navigation. This seminar is ideal for those business owners, marketing teams or web teams for whom measurement of their website and digital marketing performance is important to support areas of web development, content creation or digital marketing to attract new customers/sales for business growth.

The agenda

  • 8am – Registration, networking and refreshments
  • 8.30am – Presentation
  • 11am – Q&A
  • 11.30am – Close

Further information and registration

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you haven’t yet found the time, register now.

Since this is a FREE event, interest is bound to be strong. So don’t delay, book your place today. If you have any questions at all, please contact Michelle Nally, Events and Engagement Officer, on 07812 301165.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire. Furthermore, we can only accommodate three delegates per organisation on this seminar.


19 November, 2018
8:00 am - 11:30 am




Penta Hotel
Locomotive Way
Derby, Derbyshire DE24 8PU United Kingdom
+ Google Map
01332 376420


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