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DIT: You Can Export – International marketing

1 March, 2018, 9:00 am - 4:30 pm

Department of International Trade

International marketing… Have you ever thought more customers should be buying from you?  Felt frustrated that your message just wasn’t getting heard?  Been confused about how to reach potential customers?  Then this free masterclass could be for you.

Why attend?

This intensive and lively one-day masterclass is aimed at strategic decision makers with responsibility for creating their international marketing strategy.  You will learn about pragmatic and useful ways to develop this strategy and enhance your export success using tried and tested marketing techniques.  The workshop is suitable both for product and service exporters.

What will you learn?

After attending this workshop, you’ll be able to:

  • Understand how a robust marketing strategy is key to business success
  • Consider a range of marketing techniques to help create or refresh your business strategy
  • Prioritise your marketing communications including advertising, PR, social media, website and paper literature to maximise the return on your budget
  • Recognise the importance of cultural differences in your marketing strategy, sales techniques and negotiations
  • Prepare an appropriate marketing strategy for different countries or market in which you operate.

Further information and registration

Since this is a FREE event, interest is bound to be strong.  So don’t delay, register today.  Please note that these workshops are only available to companies from the East Midlands.  Furthermore, your place is not guaranteed until you receive a confirmation.

In order to maximise places at DIT East Midlands events, please note that if you book on and fail to attend on two occasions without letting us know, we reserve the right to refuse to accept bookings from your business in the future.

Should you have any further queries, please contact DIT East Midlands events team on 0345 052 4001.   Exporting is Great.  Find out more about other FREE help available to help you export.


1 March, 2018
9:00 am - 4:30 pm


Highgate House
Grooms Lane, Creaton
Northampton, Northamptonshire NN6 8NN United Kingdom
01604 505505


UK Trade & Investment


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