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Ebusinessclub: What’s new in search 2017?

19 July, 2017, 8:00 am - 11:00 am

In short, this seminar will bring you right up-to-date with changes in the world of search engines.  From developments in Google’s search result pages to recent algorithm changes, new pay per click advertising features, the impact of voice search and what the future is likely to hold for search.

Expert speaker

Ian Lockwood is a founding Director of a digital agency specialising in online marketing and web design.  Not only that but he also has over 18 years’ experience in the Internet industry.  With eight years as Deputy Managing Director of a web design and development company.  Ian has helped hundreds of organisations across all sectors in B2B and B2C make the most of digital marketing and the web.  Moreover, Ian will explain how you can take advantage of the latest developments and how to avoid losing out.

Seminar content

The briefing covers both Google and Bing.  Taking in organic optimisation, local search, pay per click ads, mobile search and new tools to help optimise your website.  Make sure you have the most up-to-date, accurate information on SEO and PPC by attending.

By its nature, this breakfast briefing’s content could change but you will learn about:

  • New features in organic search results on Google and Bing and how they impact you
  • The most recent changes to (and effects of) Google’s search algorithm
  • What Google’s “mobile-first” index means and how to be ready for it
  • Google’s explanation of crawl budget and why this is important
  • The SEO techniques currently achieving success in the industry
  • New AdWords features like automated call extensions, promoted places, similar audiences & Customer Match for Shopping, Google Customer Reviews and new Quality Score reports

Further information and registration

In order to attend this fully-funded event your organisation must have registered and be verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through it once.  If you have not registered yet, you can register here.

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.  We can only accommodate three delegates per organisation on this seminar.  Register now.

Venue

Proact Stadium – Chesterfield Football Club
1866 Sheffield Road
Chesterfield, Derbyshire S41 8NZ United Kingdom
+ Google Map
Phone:
01246 209765
Website:
www.chesterfield-fc.co.uk

 
 
 
 

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