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Email Marketing using MailChimp

7 September, 2016, 9:00 am - 2:30 pm

You will learn how to develop an effective email strategy, with the help of eBusiness Club experts  in order to really push your marketing and successfully engage your recipients. You’ll discover the key elements that are crucial to a high-quality, trustworthy email campaign. With a user base of over 7 million, MailChimp is one of the most popular email marketing systems used by businesses today.

A “hands-on” training course to enable you to get the most out of this professional email marketing system.

Sending emails is one thing, but how do you go about putting together a campaign that encourages recipients to open the message and act upon it? This eBusiness Club course has been expertly put together to help you create a successful email marketing campaign using the MailChimp platform. You’ll be shown how to create great content that really delivers while getting to grips with the finer points of campaign management, legal compliance, best practice and the accurate measuring of results.

The course will cover:

  • Planning your emails – Put together an effective digital strategy.
  • Staying within the law – Understand the significance of permission-based communication.
  • How to build up trust – Explore how to gain a ‘trust relationship’ and deliver real value to your readers.
  • Time your emails to perfection– Find out how to ensure you send quality emails at the right time and how often you should be doing it.
  • Tidying the inbox – Learn the importance of keeping your email account organised with regular data cleansing.
  • Personalise your emails – Discover how to write effective ‘from’ and ‘subject’ lines with real character and personality, without turning the reader off.
  • Get them to read and respond – Understand how to create powerful landing pages and instil effective ‘Calls to Action’.
  • Make the most of HTML – Learn how to use HTML to enhance your emails even further.
  • Steering clear of spam – Learn how to negotiate spam filters and ensure your email reaches its target.
  • Broadening your output – Understand how and why you should be integrating with other channels.


7 September, 2016
9:00 am - 2:30 pm




East Midlands Chamber – Nottingham
8 Experian Way
Nottingham, NG2 1EP United Kingdom
+ Google Map
0115 957 8757


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