* *

Loading Events

« All Events

  • This event has passed.

Google AdWords – Advanced User

10 June, 2016, 9:00 am - 4:30 pm

Learn how to further develop effective Pay Per Click marketing campaigns, with the help of eBusiness Club practitioners, and drive the right kind of traffic to your website.  Learn how to maximise Google Adwords and formulate an efficient, highly strategic PPC campaign with the available tools to make the most out of your investment.

Gain a deeper understanding of Pay Per Click marketing and how it can be used to improve traffic to your site

Aimed at existing AdWords users this hands-on course will help you make the most of your investment. Our experienced eBusiness Club expert practitioners have created this practical course to broaden your knowledge of Google AdWords and get your Pay Per Click marketing campaign firing on all cylinders.

The course will cover:

  • Getting AdWords working for you – Re-affirming the basics, from cost per acquisition, TALC campaign planning, setting up your AdWords account with billing options, exploring the campaign and ad group matrix and creating a campaign and ad group.
  • Successful AdWords set-up – Learn how to effectively keep an eye on things by exploring how to set up PPC conversion tracking and reap the benefits, link your AdWords account to Google Analytics and use Editor to create multiple ad groups and campaigns.
  • Get your campaign off the ground – A detailed look at campaign strategies and how to schedule them, both as ad-serving strategies and international campaigns in foreign languages. Discover the benefits of geo-targeting too.
  • Campaign optimisation – Discover how to get the most clicks for your budget by setting objectives and goals and getting to grips with Google’s ‘Quality Score’. Learn the importance of a good landing page and the use of keyphrases and relevant copy to improve click-through rates.
  • Better bidding and budgets – Find out how to develop better strategies for efficient budget management while learning how to benefit from automated bidding tools and improving your bidding knowledge and skills.
  • Get more conversions from your clicks – Formulate a workable conversion strategy by knowing how to calculate your cost per conversion while simultaneously optimising your website to convert better. Learn how to create a more manageable process and get a deeper appreciation of the Home, Opportunities and Reporting menus.



10 June, 2016
9:00 am - 4:30 pm




East Midlands Chamber – Nottingham
8 Experian Way
Nottingham, NG2 1EP United Kingdom
+ Google Map
0115 957 8757


Subscribe to our newsletter

Sign up to receive useful facts and information on finance and grants, business, property and skills (* indicates required field)




Upcoming Events


Mansfield & Ashfield 2020: Business breakfast

Popular monthly business breakfast networking meeting. Regularly attracting an audience of over 120 decision-makers. 2020 breakfast: 7:15-9:10am, Portland College. Sponsored by NIDAS.


Enabling Innovation: Quality Management – AS 9100 applied

Learn how to implement and sustain the AS 9100 aerospace standards in order to both satisfy the auditors and drive business efficiency at this FREE workshop. 10am-4pm, 27 February, Radisson Blu Hotel, nr East Midlands Airport.

See More >


Malcare WordPress Security