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Google Analytics – Advanced User

20 December, 2016, 9:00 am - 4:30 pm

Explore the in-depth and advanced features available to your business in the Google Analytics tool. With the help of eBusiness Club practitioners, you’ll discover how to improve website performance by making the best possible use of new Google Analytics functionality and the critical visitor data at your disposal to effectively optimise your digital marketing.

Gain a deeper understanding of how to use the statistics and information provided by Google Analytics to improve your website and online marketing.

If you’re already using Google Analytics, then this ‘hands-on’ practical eBusiness Club course will take your knowledge further to ensure that you fully exploit the range of advanced tools and reports at your disposal, including Cost Analysis, Multi-Channel Funnels, Social Traffic Sources and Visitors Flow, Adjusted Bounce Rate, Custom Variables and much more.

The course will cover:

  • Additional Analytics options – Set things up more thoroughly and make the most of Goals, eCommerce tracking, site search, event tracking, campaign tagging and social media buttons.
  • Learn what your visitors do – Understand how to analyse your visitor data to gain a clearer picture of what the most important pages on the site are, whether visitor journeys followed the desired path and the effects of mobile usage.
  • Measure results and take action – Extract real performance measurements from the Analytics data to find out how effective your campaign is and what you need to change to improve things – from SEO to referring websites.
  • Segmentation for success – Find out how to use custom segments to improve the website and its marketing for particular visitor groups.
  • Data: just the way you want it – Learn how to receive your data in the format you prefer using Dashboards, Custom Reports and Shortcuts.
  • Further features and implementations – Get to grips with the latest features such as Cost Analysis, Multi-Channel Funnels, Social Traffic Sources and Visitors Flow along with the more advanced Analytics implementations such as Adjusted Bounce Rate, Custom Variables and other Analytics code changes.


20 December, 2016
9:00 am - 4:30 pm




East Midlands Chamber – Nottingham
8 Experian Way
Nottingham, NG2 1EP United Kingdom
+ Google Map
0115 957 8757


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