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Insight breakfast: Big Data

15 March, 2017, 7:30 am - 10:00 am

Vision West Nottinghamshire College and Nottingham Trent University (NTU) are working together on an exciting series of free insight sessions and masterclasses.  These events are all themed around business innovation, success and development.  They also provide the opportunity to network. 

Introduction to Insights

The insight sessions last for two hours and are delivered by business experts. They run from 8am-10am with the opportunity for breakfast and networking from 7.30am.  These sessions run monthly from January to October 2017 in the new university centre on the college’s Derby Road campus. Each session covers a different topic and is often complemented by a full-day masterclass. What’s more, since these are part-funded through ERDF, attendance at these events is completely free.

Insight Content

This month’s insight breakfast session will be led by John Kay, Creative Director of Linney Design: Big Data: Using customer insights to plan your business success.  Find out more information here.

The amount of information available today certainly means that brands have a much clearer picture of what’s going on in the minds of their consumers.  In other words, everything – from your political opinions to where you went for pizza last Tuesday – can be tracked, measured and quantified.  If used intelligently, Big Data can be used to get ahead of the game.  In fact, Linneys use this information to help their clients get more from their marketing campaigns.

Join John to find out how they’ve broken down the creative process to include key insights from Big Data, which help prove their ideas will make an impact with consumers.

Linney is a Mansfield-based full-service marketing company.  They create materials of all kinds to engage audiences of every type, for clients of all sizes – local businesses, public bodies and large, well-known brands.  They provide film, digital, design, print and fulfilment services across all channels – for screens, on paper and in spaces.

The corresponding masterclass will be delivered by Nottingham Trent University on Wednesday 21 June.  Find out more here.

Further information

Places are limited and this event is bound to be popular so remember to secure your place quickly.  If you would like to attend this event, please book your place now.

Alternatively please contact the college directly to register your interest.

You can also find more information on the Insight breakfast and masterclass programme here.

If you would like to know more about NTU’s enabling innovation programme, visit their dedicated webpage, telephone 0115 848 8899 or contact them by email.


15 March, 2017
7:30 am - 10:00 am


Nottingham Trent University


West Nottinghamshire College
Derby Road
Mansfield, NG18 5BH United Kingdom
+ Google Map
01623 627191


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