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Marketing and communications workshop

8 November, 2016, 8:00 am - 11:00 am


Effective communication and marketing play a vital role in any organisation’s performance. Keep ahead of the competition and update your skills in this short, interactive workshop with one of the region’s leading communication professionals. This free workshop, hosted by the D2N2 Growth Hub and in partnership with Lucy Rennie Communications, is open to small to medium sized businesses in Derbyshire and Nottinghamshire.

Workshop Agenda

8:00am Registration, coffee and networking
8:30am – 9:30am Workshop
9:30am Short break
9:45am – 10:45am Workshop
10:45am Q & A
11:00am Finish


Workshop Content

1. What is communications / marketing and why should you have a strategy and a plan?
– Introduction to the benefits of planning.

2. How to build an effective brand identity
– Building the foundations – mission statement and purpose / values / USP / branding and style and the importance of consistency in everything that you do.
– Key tools to have eg boilerplates, brand folder.

3. How to make sure you stand out from your competitors
– Looking at your USP, what makes you different to your competitors?
– What are your competitors doing well or not so well? What are they saying or not saying that you can take advantage of?

4. How to target your audience
– Who do you need to communicate with and why?
– Where do they go? What do they do? What are they interested in?

5. How to write an effective plan
– Make sure what you do is aligned with your business goals and objectives.
– Be specific and consistent.
– Prioritising your actions and your budget.
– How do you know if it works? Reviewing your actions.

Who Should Attend?

This workshop is for SMEs, sole traders and business owners in Derbyshire and Nottinghamshire who are interested in learning more about communications and marketing. It aims to provide a taster and introduction to the various themes and provide some food for thought as well as key tools and templates to take away and implement.

About the Trainer – Lucy Rennie

Until May 2014, Lucy worked out of Luxembourg as head of communications for a large
international division, looking after the communications for over 400 sites worldwide within the global mining and steel company, ArcelorMittal. Lucy has over 14 years’ experience working in an international, complex and multicultural business environment.

Lucy comments: “I am a great believer that we should be constantly looking for ways to improve and to do things better and this workshop will give you a great insight and practical skills to take away to develop your marketing and communications strategy.”


8 November, 2016
8:00 am - 11:00 am


D2N2 Growth Hub


East Midlands Chamber – Chesterfield
Commerce House, Millennium Way, Dunston Road
Chesterfield, Derbyshire S41 8ND United Kingdom
+ Google Map
0333 320 0333


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