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Masterclass: Strategic digital marketing

24 May, 2017, 9:00 am - 4:00 pm

Vision West Nottinghamshire College and Nottingham Trent University (NTU) are working together on an exciting series of free insight and masterclass sessions.  These events are all themed around business innovation, success and development.  They also provide the opportunity to network. 

Introduction to Masterclasses

The masterclass sessions run from 9-4 and are delivered by business experts.  In addition, there is the opportunity for networking over lunch which is provided.  These sessions run monthly from May to December 2017 in the new university centre on the college’s Derby Road campus. Each session covers a different topic and is often preceded by breakfast Insight taster sessions. What’s more, since these are part-funded through ERDF, attendance at these events is completely free.

Masterclass Content

This month marks the first masterclass session and the topic is strategic digital marketing.  Could your marketing use some fresh ideas? 

 During the day’s first session, we’ll be discussing the process of developing a personality for your brand and getting this across to customers via different communication channels.

During our second session, Laura Hampton will share a variety of tips, tricks and strategies to enable SMEs to grow their business online.  Laura is award-winning digital agency Impression’s Digital Marketing Manager. Based in Nottingham and with an office in London, Impression specialises in results-driven SEO, PPC, PR and content marketing, as well as web design and development.  Find out more about Impression.

Sessions will be hands-on and informal, with many opportunities for questions throughout the day.  From the basics of SEO to investing in paid advertising and expanding your reach through PR, you’ll learn about the tools and techniques available to help you achieve your goals.

This event is for SMEs based in Derbyshire and Nottinghamshire.  Attendees from previous events and any newcomers are equally welcome.  Attendees are advised to bring along their tablets or laptops for use during some interactive activities.

Further information

You can find out more information on this event here.  Places are limited and this event is bound to be popular so remember to secure your place quickly.  So, if you would like to attend this event, please register here.  Refreshments and nibbles will be provided.

You can also find more information on the Insight breakfast and masterclass programme here.

If you would like to know more about NTU’s enabling innovation programme, visit their dedicated webpage, telephone 0115 848 8899 or contact them by email.


24 May, 2017
9:00 am - 4:00 pm


Nottingham Trent University


West Nottinghamshire College
Derby Road
Mansfield, NG18 5BH United Kingdom
+ Google Map
01623 627191


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