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Pitching your product workshop

4 May, 2017, 9:00 am - 2:00 pm

Pitching Your Product Workshop – plus 1:1 mentoring support package.  Learn how to create your perfect pitch and how to ensure that buyers are interested in your product.

Have you got a product or service to sell and want to talk to some buyers? Then you need to work on your story and your approach.  At this interactive, FREE half-day workshop business development specialists, Ian Abbott and Liz Bolt will take you through some easy to apply ideas.  This will cover how to be much more effective in getting your proposition over to the key people.  Since this event forms part of the Enabling Innovation programme, funded by ERDF, local firms can attend for free.

Why attend?

This event will:
• Explain what buyers are looking for and how to interest them in your idea or product.
• Help you understand the best way of preparing ‘the pitch’ to the buyer, and the ideal content for this.
• Explain a model that you can use to create the pitch (IOCBA).
• Introduce the concept of negotiation and how the pitch fits with that.
• Run a couple of simple exercises for you to practise a pitch and to see how some of the ideas work.

Not only that, but following on from the event you will receive 7 hours of 1:1 business mentoring or design mentoring.  The business mentoring will be from Ian/Liz and the design mentoring from Dana/Paul, our resident design advisors. It’s up to you who you work with but spaces will be limited so it’s a ‘first-come, first-served’ basis.  You must sign up to the 1:1 support if you would like to attend this event – you will be asked for your option after booking online.

More information about the mentors

Business Development Specialists

Liz Bolt has been a senior buyer for Next, Boots and ASDA and now coaches and trains selling and buying.  She has also worked with George Clothing, Adams, Top Shop as well as major fashion suppliers around the world. More recently Liz has been helping many small and start-up companies sell through her own consultancy business and NTU.

Ian Abbott also worked as a senior buyer for Boots and now runs his own beauty business.  In addition, he has a business consultancy focused on growth and is a non-executive director of a software company.  Ian has worked on sales and growth with companies working in diverse sectors including Weight Watchers, Innocent Drinks and Cowshed, as well as many small businesses around Nottingham.

Design Mentors

Dana Church has a broad career spectrum from America’s Cup yacht design to a BAFTA-nominated animated T.V. series.  Fluent in both physical and digital domains, he has a wealth of experience.  This covers most development and commercialisation matters, relating to design, manufacturing, product and marketing.

Paul Found is a designer and researcher, with main interests in generative design, rapid-prototyping and the link between the virtual and the actual.  This includes knowledge of emerging technologies such as 3D scanning and digital manufacturing.  He has over 15 years of experience designing with, and teaching, many software packages.  These include 3DStudioMax, SolidWorks, and Adobe Photoshop, Illustrator, and Premiere.

He is also a design educator, who has taught 2D and 3D digital design and 3D animation up to undergraduate level.  As well as social media in a business context to post-graduate design students.

Am I eligible?

This event is free to attend, but attendees must register in advance.  In order to attend this event you must be eligible for support from the Enabling Innovation Programme, which supports SMEs in Derbyshire and Nottinghamshire.

Enabling Innovation is a three-year collaboration between Nottingham Trent University, The University of Nottingham and the University of Derby to support SMEs in Derbyshire and Nottinghamshire to innovate. It is part-funded by the European Regional Development Fund (ERDF).

Further information

Find out more on the event’s dedicated webpage.  Since this event and valuable additional support is offered on a first-come, first served basis, spaces are likely to fill fast.  Register now to make sure you don’t miss out.


Nottingham Trent University


Newton building, Nottingham Trent University
Goldsmith Street, Newton Building, Nottingham Trent University
Nottingham, Nottinghamshire NG1 4BU United Kingdom
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