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Stories for the future

3 May, 2017, 9:15 am - 3:30 pm

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Basically, stories and storytelling have always been innate technologies for thinking about the future. Not only are they powerful tools for shaping our world but also the decisions we make. During this FREE one-day workshop, participants will learn storytelling skills to help them think in a structured way about the future of their business and the challenges they may face. 

What is the future of your company—and how do you think about it?

Stories and story-telling are — and always have been — innate technologies in order to think about the future.  In fact, they are powerful tools for shaping our world and the decisions we make.  But if we tell ourselves only one story, we’ll be surprised if things turn out differently.

In this one-day workshop, participants will learn story-telling skills to help them think in a structured way about their business’s future.  In addition to the resulting challenges they may face.

Areas of focus

• How and why stories are powerful tools for thinking about the future.
• Some useful building blocks and principles of story-telling.
• How to use alternative storylines to think about the possible futures of your business.

This workshop builds on some of the techniques covered in the workshop The Business of Stories (March/April 2015 & March 2016).  However, you don’t need to have attended that earlier workshop to attend this one.

Our speakers

EstherDr Esther Eidinow is Associate Professor in Ancient Greek History, working on ancient Greek culture.  This includes religion, magic, myth and cultural narratives. She has 10-years’ experience of working in strategy, writing scenario stories for varied organisations.  These include Shell, the World Economic Forum and UNAIDS.   She lectures on historical approaches to risk at the University of Oxford.  She has also consulted on using narratives in future planning for the  UK Government Office for Science & the OECD (The Organisation for Economic Co-operation and Development).

KatDr Katharina Lorenz is Associate Professor and Director of the Digital Humanities Centre.  She specialises in visual story-telling.  Katharina has previously worked with technology companies and the public sector on display ecologies, presentation technologies and audience engagement.  She leads the Heritage Business Unit in the ERDF-funded Enabling Innovation programme and has extensive experience in tool-producing projects in the creative economy sector.

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. This event is classed as State Aid to participating businesses, valued at £350.  However, it is completely free to attend.

To register

Whilst attendance is completely FREE, spaces are allocated on a first-come, first-served basis.  As this event is likely to be popular, it makes sense to register now.


3 May, 2017
9:15 am - 3:30 pm




Ingenuity Centre, University of Nottingham
Innovation Park, Triumph Road
Nottingham, NG7 2TU United Kingdom
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