Invest Ashfield & Mansfield CHAD Update – October

November 11, 2014 10:13 am

MIPIM UK Exhibition

Earlier this year Invest Ashfield & Mansfield launched a monthly feature in the CHAD to let businesses across Ashfield and Mansfield know all about the useful and important work being delivered through this project.  Here’s the latest CHAD update for October: 

Invest Ashfield & Mansfield is off to MIPIM UK!  This prestigious commercial property show held in the south of France every year, is coming to the UK for the first time. The show will be attended by investors, developers, local authorities, occupiers, hotel groups, agents and business service providers looking to close deals in the UK property market.

To maximise our presence at the show from 15-17 October at Olympia in London, we have engaged in a number of activities to raise awareness and generate interest:

  • Advertised in the official MIPIM UK show guide and on the website.
  • Created a purpose-built stand to showcase the area as a proven, successful investment and business location.
  • Developed a new promotional brochure and series of videos.
  • Secured high-profile editorial and advertising in the national property publication Estates Gazette.
  • Targeted telemarketing to prospective investors to secure important advance appointments.
  • Tailored an email marketing campaign to promote our attendance and generate valuable investment leads.
  • Arranged for our attendance to be filmed on location, providing additional interest to the stand and a draw to passing visitors.

This activity has already secured nine appointments with the prospect of many more.

We are also attending the East Midlands Property Show in Nottingham on Thursday 6 November. To complement our stand we will be hosting a specialist, pre-registration seminar covering regional property trends, D2N2’s strategic economic plans, Ashfield and Mansfield property opportunities and new research on why businesses relocate.

Invest Ashfield & Mansfield (funded by Ashfield and Mansfield District Councils and the European Regional Development Fund) provides several free and confidential services including business events, property searches, business surveys, relocation advice and information. To find out more, visit or contact Alison North, Invest Ashfield & Mansfield Project Manager, on 01623 463151 or email

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