Record-breaking start to 2015 for Mansfield firm

March 5, 2015 10:55 am

Malcolm Hall of Hall Fast

Award-winning Mansfield firm Hall-Fast Industrial Supplies is celebrating a record-breaking start to 2015.

The Anglia Way-based company has enjoyed its best ever January and February and is on target to increase its turnover by 50 per cent in the current financial year.

Owner Malcolm Hall highlights the firm’s online strategy as one of the main reasons for success – which has led to it now marketing 275 leading brands and boasting more than 350 suppliers.

He said: “Online sales have increased significantly, with month on month improvements in most of the key metrics such as number of online orders, monthly sales value, average order value and our e-commerce conversion rate.

“Me taking the decision to work with an industry leading SEO and Google Adwords specialist has been one of the key elements to this.”

Mr Hall said a carefully ‘thought out’ strategy successfully implemented at the ‘appropriate’ time had been key to the company’s continued success.

Headline figures for February saw the firm receive more than 500 orders; export up to £105,000 worth of products and dispatch more than 800 orders – in addition to it enjoying its best ever turnover and biggest ever monthly profit.

Hall-Fast now exports to 82 countries and has generated more than £800,000 in export sales since it began trading overseas in 2009.

Added Mr Hall: “Trading overseas is as easy as trading locally. Businesses would be crazy not to consider exporting.”

Malcolm Hall is the figure head AMbassador for iAM Entrepreneurial, if you would like information on becoming an AMbassador for Ashfield and Mansfield please check our website for details.

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